With its catchy jingle and memorable cast of characters, the 2017 GEICO Motorcycle Insurance Commercial is one of the most popular insurance ads of recent years. Featuring a variety of bikers enjoying the open road – from thrill-seekers to responsible riders – this commercial is an excellent example of how insurance companies can effectively market their products to potential customers.
The commercial uses humor to engage its audience and highlight the importance of motorcycle insurance. It opens with a group of bikers riding through a patch of trees, as one rider exclaims “It’s always better when you ride with coverage!” The commercial then cuts to a variety of different vignettes, illustrating the importance of having reliable insurance in case of an accident or breakdown.
GEICO’s 2017 ad campaign makes an effective use of pop culture references to appeal to a wide audience. From classic biker films to the memorable jingle, the commercial stands out among its peers in the insurance industry. This unique approach to advertising ensures that viewers are paying attention, and encourages them to consider the protection offered by GEICO Motorcycle Insurance. By focusing on the lifestyle benefits of having insurance, GEICO has managed to create an ad that’s both informative and entertaining.
